
Cause-related marketingCompanies often choose to partner with us because we are a progressive, youthful and professional charity that can bring real value to their brand credentials. | ![]() |
Stand out from the crowd!
By marketing your product, service or brand in conjunction with THT, you can differentiate yourself from the competition, increase sales and build customer loyalty. These are just some of our recent marketing successes:
In June 2005, THT was voted the overall winner of the Marketing for Good Award 2005 by an audience of 200 industry experts. Cath Cole, THT's Head of Corporate and Trust Fundraising, pitched to The Daily Mail against children’s charity Winston’s Wish with the aims of driving sales, retaining the newspaper’s existing readership, attracting a younger audience and generating income for both parties.
The winning campaign, ‘Sexual Health Won’t Wait’, combined three tried-and-tested mechanisms - a CD-rom covermount, a reader appeal and a token collect - to meet a marketing brief set one month previously by the newspaper.
You can find out more about THT winning the Marketing For Good Award on the Ingenious Group website.
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