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Every 70 minutes, somebody in the UK is diagnosed with HIV. Find out how you can help Terrence Higgins Trust to be there for them.

Cause-related marketing

Companies often choose to partner with us because we are a progressive, youthful and professional charity that can bring real value to their brand credentials.

Coca-Cola

THT and Coca-Cola teamed up in Spring 2005 to ask a group of celebrities “What Brings You Sunshine?”. The celebrities, including Manolo Blahnik, Scissor Sisters and Trevor Nelson, were asked to draw something on a white-coated Coca-Cola bottle that illustrated what helps to make their world just a little bit better.

For every bottle received, Coca-Cola pledged £1,000 to THT, resulting in a fabulous donation of £16,000. Four designs have been reproduced in limited quantities, available in Harvey Nichols stores while stocks last and in Topshop's flagship Oxford Street store from late August 2005.

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