Cause related marketing

In 2008, THT and Kiehl’s launched a fantastic campaign to celebrate ‘What is Beautiful to You’. To tie in with this, celebrity supporters Tamara Beckwith, Allegra Hicks, Mathew Horne, David James, Petra Nemcova and Gail Porter created designs for Kiehl’s canvas bags to communicate what ‘beautiful’ means to them.

Mathew Horne’s fantastic design was sold exclusively in Selfridges for World AIDS Day, with Allegra Hicks’s beautiful bag available at all Kiehl’s stores across the UK during December. One hundred percent of the £5 sale price of every bag sold was donated to THT.

Kiehl’s also donated 100% of the proceeds from sales of its customer favourite Lip Balm #1 to THT.

As if this wasn't enough they also sold a limited number of ‘New York Adorned’ sterling silver gear caps that were available in their Kings Road and Monmouth St stores. Priced at £150, every time a Kiehl’s Lip Balm #1 with a NY Adorned gear cap was sold, an extra £50 donation was made to THT.

The company also regularly supports THT through corporate donations, by selling red ribbons for World AIDS Day and by contributing gifts in kind.

Why Kiehl's supports us

Joelle Saadia, General Manager of Kiehl’s UK says: “We at Kiehl’s are so proud to be supporting Terrence Higgins Trust who do such honourable work supporting and assisting people who really need them.”

Sponsorship

We've been working with Kiehl’s on a range of initiatives since 2002. In 2007, Kiehl’s sponsored our exciting Supper Club and Cocktail Club events.