Campaign elements

■ Media campaign

Four striking adverts, two of men and two of women, highlight the symptoms of STI's. Successfully pretested with the target audiences most at risk from STI's, the media campaign can be placed in local press and poster sites.

■ Posters

Complete set of A4 posters, featuring each of the four press adverts.

■ Booklets

The campaign is supported by a series of publications entitled ‘Understanding STIs’ giving information on a range of STIs. The leaflets build on the success of Terrence Higgins Trust’s bestselling publication ‘Understanding HIV’ and provide clear accessible information on gonorrhoea, clamydia, herpes and NSU.

Designed to support the campaign, the covers of each publication use striking imagery of men and women to ensure that they appeal equally to everyone. Their small convenient A6 format makes them easy to slip into a pocket and each publication gives details of Terrence Higgins Trust’s website and helpline, THT Direct, for further information.

■ Condom packs

In addition to the media campaign and leaflets, condom packs further support the campaign and give people a real incentive to use condoms.
The packs are available in four designs, ready to be stuffed with two condoms and a sachet of lubricant (not supplied).

■ Website

Terrence Higgins Trust’s website, www.tht.org.uk/getitchecked gives information on all STIs, as well as a local GUM clinic finder and wealth of other information. Designed using the same graphics as the campaign, the website provides a further level of information to support the Get it checked. Get it treated message.