Front of the Boutique Shop in Pimlico

The wonderful and unique charity shop, Boutique, at 19 Churton Street in Pimlico, has been raising money for our cause for two decades.

With the esteemed Mary Portas having described Boutique as ‘one of her most loved charity shops’, and Time Out labelling it one of London’s best, it’s easy to see why it’s so popular.

All this praise comes for good reason: the shop is stacked with everything you could possibly want. From clothes to books, vinyls, artwork and more. The shining light among all these treasures is the extraordinary menswear collection.

Boutique address and opening times


Our address is 19 Churton Street, Pimlico, London, SW1V 2LY.

Telephone: 020 7233 8736

Instagram: boutiquecharityshop

We're normally open:

Monday to Saturday: 11am to 5pm
Sunday: 12pm to 4pm

Closed on Wednesday 22 May

Closed Bank Holiday Monday 27 May

Boutique Pimlico shop coats on hangers

Shop or donate


Over the shop’s history, it has been fortunate enough to receive donations from brands as exclusive as Hackett, Moschino, Nicole Farhi, Nigel Hall, Ben Sherman, Butler and Wilson, Tateossian, Urban Outfitters, Kiehls and others. The combination of this incredible clothing, the fabulously diverse range of products on offer, a warm atmosphere, friendly staff (who are almost all volunteers) and the added bonus of knowing you’re supporting a good cause, it’s easy to find a reason to pop down to Boutique and treat yourself!

In order to fund our work to end new HIV cases and fight HIV-related stigma, we count on the amazing support of the communities around us.

If you’d like to help your planet, your HIV charity of choice, and people living with HIV, you can donate today.

Please drop-off your quality preloved items or those unwanted gifts to:

  • The Boutique, 19 Churton Street, Pimlico, London, SW1V 2LY.
  • Our head office, 437-439 Caledonian Road, London, N7 9BG.
Boutique Pimlico shop interor with household items and paintings